How to promote Decorative Concrete as a "safe" product.

	Focus on Healthy Living Environments As professionals, we strive to provide our customers with long lasting sustainable decorative concrete surfaces which have an individualized artistic flair. Interior non-porous flooring solutions have another major plus factor; being a more healthy living and working environment. Common alternatives, such as carpet, grouted tile, seamed types of flooring, etc. provide an ideal habitat for dust mites, germs, fungus, molds, and mildews, along with a host of other allergens which can be deadly to those who suffer from various diseases, immune deficiencies, or are hypersensitive. Residential, multi-family units, hotel/motel, and retail centers, along with other commercial and public facilities in this country and abroad, are actively seeking alternative sustainable types of flooring; thereby increasing the demand for architectural concrete surfaces. Over a 10 year period of time the cash outlays related to specialty cleaning solutions, sanitizers, labor dollars pertaining to floor maintenance, rental or purchase of costly cleaning equipment, loss of surface use time, and permanent wear patterns, as well as removal and replacement costs associated with carpet and seamed sheet wood flooring will add up to unrecoverable $$$$$$’s. Decorative concrete is a wiser choice as pertaining to longevity, ease in cleaning, sanitation and maintenance, lasting beauty, substantial decrease in cleaning and maintenance costs, and better overall performance. The time has arrived to step out and focus your sales and marketing endeavors not only on freedom of artistic design and limitless array of colors you offer, but also the ability to provide your customers with a sustainable healthy home and business environment. Lindy Ausburne Copyright© 2006 Decorative Concrete Forums Inc All rights reserved. No portion of this article may be reproduced without the express consent or permission from Decorative Concrete Forums Inc.
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